CHAPEL HILL, N.C. - Sam McCracken, general manager of Nike's Native American business, will speak about diversity and corporate social responsibility at the University of North Carolina at Chapel Hill on Jan. 22. The 7 p.m. free speech at the Kenan-Flagler Business School's Koury Auditorium will be the first of the Diversity Speaker Series, a new event organized by the business school's Alliance of Minority Business Students and Net Impact. Net Impact is an organization for MBA students and professionals interested in sustainability and corporate social responsibility. No advance registration is necessary to attend the event. Free parking will be available in the business school parking deck. Since becoming general manager of the company's Native American business in 2000, McCracken has established Nike's Native American Diabetes program and worked with the Indian Health Service and the National Indian Health Board on their "Just Move It" program that promotes fitness on Indian reservations. In 2004, Nike awarded McCracken the company's most prestigious employee recognition, its Bowerman Award, awarded annually to the employee who best exemplifies Nike co-founder Bill Bowerman's legacy of motivation, innovation and inspiration. McCracken is also the chairman of the Let Me Play on Native Lands Fund, a non-profit organization committed to helping to build the potential of Native American youth through sport and physical activity. McCracken grew up on the Fort Peck Assiniboine/Sioux Reservation in Montana. He began his Nike career in 1997 as a warehouse worker at the company's Wilsonville Distribution center. In 2007, Nike's Native American Business debuted the Nike Air Native N7, its first shoe designed specifically for American Indians. The shoe is part of an effort to promote physical fitness in a population with a high obesity rate. The N7 name is a reference to the seventh generation theory, used by some tribes to look to the three generations preceding them for wisdom and the three generations ahead for their legacy.